10 years ago Google co-founder Larry Page said that the focus of the search engine giant was to “Get users out of Google and to the right place as quick as possible”. That, of course, is what we expect of a search engine. Today however, it appears Google is doing more of the opposite. It seems Google is focusing more on their own content creation and keeping users engaged with their own products and services. Google will tell you it’s “for the benefit of their users”. While there may be some truth to that, the question now being presented is whether Google’s increased promotion of their own content in the search results is impacting SEO. Further, if so what this means for business owners and webmasters.Google’s universe spans far wider than just its search engineDespite much of Google’s revenue still coming from search ads, the Google Empire is now made up of significantly more than just its classic search engine. Their key web services now range from social networking (Google+) to their local business directory Google+ business. Their new found interest in creating content has led to significantly more Google users spending their time interacting with Google+ business pages and less time hopping off to other websites in the results. Google’s claim is that the promotion of its own content is benefiting users.The growing importance of reviews Recent studies however have shown that in the case of searching for local business reviews popular review website Yelp had more responses and more detailed content. Despite this Google’s own reviews were repeatedly given priority.I tried this out myself, searching for a “hotel in Chicago”. What the serp showed was a listing of hotels, their rate and the star ranking across the top of the page. Click on an image and the hotels Google listing showed prominently on the right side bar. With the first result in a page typically receiving 33% of clicks, this leaves little left for any other competing businesses. The importance of online reviews is well documented. They are an increasingly important factor in consumers deciding to click a link or not.Does it provide value as Google claims?It is evident that the addition of Google maps/places in the search results does provide value, saving users time in gauging which business is best for them, quickly and effectively. Whether the addition of Google Hotels at the top of the results is as valuable is another matter. Consumers are easily able to get equally, if not more valuable information, just as quickly by visiting an external hotel comparison website.Some Google services are not providing “sufficient choice” Another questionable case is Google’s recent investment into taxi service Uber, which has been closely integrated into the Google maps mobile app, allowing users to call a cab straight from a local map.Similar taxi services are not given this type of promotion, which leads to the question, are visitors being given sufficient choice. For the millions of businesses who heavily rely on search for much of their web traffic, it is now very possible that they could fall victim to a similar circumstance as Uber’s competitors.The increased use of Google+ in search resultsThe likes of a consistent Google+ presence have been attributed to an increase in search results to some websites and content. A study conducted by Moz from 120 top search marketing experts in 2013 consolidated 200 of the most important SEO factors Google considers when ranking websites. Right at the top spot was the number of Google+1′s. What is more valuable perhaps is the introduction of “personalized search” which relies on data from Google+ to give higher placement of content created by those a person follows.What does this mean? – As a content creator who uses Google+ to market themselves, the content that you create is more likely to be seen by both your followers and the followers of anyone who +1′s the content. This is not only valuable for consumers who enjoy engaging with content from the people they like. It’s a significant opportunity for webmasters, with the ability to build a huge audience using the social network. There is even evidence to suggest that use of Google+ can contribute towards “non-personalized” searches as well.Giving itself an unfair advantageThe question now being asked is whether this skews the user’s sense of choice, and does this give Google an unfair bias? Google repeatedly says that what they want to see from webmasters is good quality content that provides value. If you’re competing against Google however, there’s not much you can do. Drastically changing your strategy will not bring positive results. What can be said is that there are significantly proven benefits to using Google+ and Google+ Business as part of a wider strategy. Google’s newer services have not replaced more traditional internet marketing, but present new opportunities that webmasters should engage with. Ultimately for now, Google still remains the “doorway” to external sites where consumers can purchase common goods and services.
IoT Market is having an inevitable impact on consumers and businesses alike consequently changing the appearance of the global economy in the upcoming future. Accordingly, 30 Billion devices are to be connected to the internet by 2020. An efficient IoT market to manage such high device volumes, diversity and geographies is the need of the time. Today, nearly 96% of global businesses consider IoT important to better monitor and control physical assets.Innovation and disruption prospects, Cross-industrial applications, growing customer expectations and enhanced efficiency are the major driving forces fuelling the global IoT market globally. However, privacy and security Issues, Inadequate financial resources, interoperability issues, Standardization issues and Government Policies are the few hindrances in the way of this flourishing technology.Report segments IoT Market by Technology, Application and Regions, providing the comprehensive analysis of ecosystem of the industry, which will be useful to make the informed strategic decision to the stakeholders in the industryAmong Technology segments, Hardware is expected to grow at the highest CAGR
Hardware domain will be the largest technology category currently. Nearly $250 billion investment towards modules and sensors along with some spending on infrastructure and security have propelled the growth in this sector. In terms of growth, the hardware segment will be followed by services, software and connectivity, in the same order.Healthcare sector is the leading end-user industry segment during the forecast period
Amongst the industries, Healthcare, Manufacturing, Transportation, and Utilities are the torch-bearers in spending most on IoT solutions. IoT spending among manufacturers will be intensively targeted towards solutions supporting manufacturing operations and production asset management. Freight monitoring followed by fleet management occupies nearly two-thirds share of IoT spending in Transportation.The Asia Pacific to dominate the IoT market in 2018
The Asia Pacific, a dynamic group of rapidly developing economies is expected to grow at the highest rate for IoT market with presence of major IT industries is expected to hold the largest market share in forecast years. In 2018, Asia/Pacific Region will spend more than $300 Billion followed by North America at around $200 billion. North America. Europe and the Asia Pacific (APAC) will form three key regions contributing to the global demand of IoT market. Rapid digitization along with technological dependency and further advancements have acted as key drivers for growth of IoT market in North America.About Maximize Market Research
Maximize market research, a global market research firm with dedicated team of specialists and data has carries out extensive research about the key technologies and key market trends. Research Report encompasses the comprehensive segmentation, providing the in-depth analysis of overall industry ecosystem with accurate regional analysis, useful for taking informed strategic decision by the key stakeholders in the industry. Importantly, the report delivers forecasts and share of the market, further giving an insight into the market dynamics, and future opportunities that might exist in the concerned market. The driving forces, as well as considerable restraints and probable market opportunities, have been explained in depth. In addition to this, competitive landscape describing about the strategic growth of the competitors have been taken into consideration for enhancing market know-how of our clients and at the same time explain the market positioning of competitors.Browse the market data Tables and Figures spread through a comprehensive research report and in-depth TOC on “IoT market by Technology (Hardware, Software, Services, Connectivity) by Application (Healthcare, Manufacturing, Smart Cities, Energy, Mobility, Retail, BFSI, Education, Agriculture and Others) by Geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa – LAMEA)”.Internet of Things Market – Global Industry Analysis and Forecast (2016-2024)Early buyers will receive 10% customization on reports.Contact:
Ms. Dharati Raut
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Spring brings many opportunities for men to express their style sense. Sure, men are more stylish in springtime than any other time of year. However, most of time this ‘stylish’ feature turns out once it concerns selecting the best office dress.The latest fashion trends for office clothing have come up with the completely different angle and dimension. It is traditional, however stylish in look. As far as the office clothing is concerned, the experts and fashion designers are paying much attention to even small particulars like never before.Green ties to office:This current spring has brought enough opportunities to make you appear more stylish than ever. This spring season has opened totally a new gate to green ties. The fashion designers have designed men’s ties for spring applying different light green shades. Therefore if you have to put on the white shirt to the office, do not wear the dark tie other than lime green or tea green.Though if you have to put on the shirt in blue, lemon yellow or bright pink earlier you get into the cubicle, wearing the tie in the mint green or sage green could be the appropriate men’s apparel for men who are going to office. But, putting on the thick color shirt with these types of green ties won’t definitely work for office goers, unless dressing such ones with the dark shirt. The dark satin shirt is the well-matched men’s latest trend with the green light shade tie and they’re popular in fashion industry network.Bright blazers to office:You should have the appropriate blazer earlier you move to the office. The men’s spring latest trend, of course, isn’t complete without them. If you are searching for a sexy blazer to wear when you move to office, first, consider the quality and type of the material. Definitely, the evergreen cotton material is the number 1 option for the office blazer.But, if you’re supposed to go to the office party in nighttime, select the blazer made of cashmere or refined wool. Then experience the warmth and comfort of such things! However you can use velvet or satin blazers to appear more fashionable on such spring nighttime parties.Moreover, avoid putting on blazers which injudiciously uses synthetic material. The blazer having ten to twelve percentage of synthetic material is safe. But, anything more than that could create some breathing difficulties. As far as the latest styles and cut for men is concerned, select the traditional cut if you have the chubby and heavy figure.Just like the shirts and ties, related to fashion industry news for men’s, the blazers also have to be in the light shades and variety to give you the outstanding office wear. But, if you are going to select the blazer make sure whether the designs on the material have the resonance with the color.
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.